The right people. The right story. A clear process.
A campaign is a series of small decisions. We keep them visible, documented and agreed before anything goes live.
01 —
Discover
We start with the fragrance itself: the composition, the story behind it, who it is for and how it is priced.
Then the commercial side: what you have already tried, what your goals are, and what a realistic budget looks like for this campaign.
In practice
- The fragrance and its positioning
- Target customer and market
- Existing content and past launches
- Budget range and timing
02 —
Match
Creator selection is the part most agencies rush. We look at content quality, audience relevance, credibility and whether a creator can talk about scent without sounding like an advert.
We shortlist deliberately, and we tell you who we left out and why.
In practice
- How the creator speaks about fragrance
- Audience location, language and intent
- Typical performance, not just follower count
- Availability, rates and past brand work
03 —
Build
We turn the shortlist into a campaign: creative direction, deliverables, usage rights, timeline and budget split between creators, product and paid support.
Everything is written down before anyone posts, so there are no surprises on either side.
In practice
- Creative brief and content direction
- Deliverables and posting windows
- Rates, usage and exclusivity terms
- Approval process and deadlines
04 —
Launch
We handle the operational side: outreach, agreements, shipping coordination, draft reviews and scheduling.
During the campaign we monitor delivery, flag anything at risk and keep you updated in writing.
In practice
- Creator communication and follow-ups
- Product and shipping coordination
- Draft feedback and approvals
- Live campaign tracking
05 —
Learn
At the end we bring together content results, creator notes and any traffic or sales data you are able to share.
We separate what can be measured from what cannot, and propose what to change next time.
In practice
- Content and engagement results
- Creator-level notes
- Available traffic or sales data
- Recommendations for the next campaign
What reporting can and cannot tell you.
Views, reach, saves and comments are measurable, and creators provide those numbers. We check them against screenshots and platform insights where we can.
Sales, if they happen, are a separate question. Where you can share traffic or discount-code data, we will look at it with you. Without that data we will not claim a revenue figure.
No part of our reporting depends on invented benchmarks or a proprietary scoring system.
Five steps. One named contact. Written deliverables at every stage.
Plan a Campaign ↗